SPAM Mock Campaign
2023
For this quick copy writing project the aim was to encourage parents to reach for SPAM as they perused their local grocery store. My approach was to consider my own apprehensions to the product, and the insight I landed on is that while SPAM's form can seem a bit scary it is really a simple and delicious protein. The tagline "this meat is no mystery" punctuates each of my ads, and overall I tried to center my copy around the simplicity of ingredients.
